WHAT IS SEO, HOW DOES IT WORK AND THE IMPORTANCE OF SEO?
WHAT IS SEO, HOW DOES IT WORK AND THE IMPORTANCE OF SEO? What is SEO: Search engine optimization (SEO) is a strategy, tactics and techniques practised to increase the number of visitors to a website by getting a higher ranking on the search engine results page (SERP) Types of SEO: On the SEO page It aims to optimize the web pages of your site to increase the number and quality of traffic to rank on search engines. It involves several activities: Keyword research, Title tag, Meta Description, and header tags are some of the key functions that play a part in On-Page SEO. It offers 30% of total SEO. Off-page SEO It indicates the activities you do outside of your site that affect your search engine rankings and contribute 70% to all SEO however, it may change person to person, some may focus more on on-page. Off-Page SEO mainly involves link building. How does SEO work? Here we require to learn 2 concepts. Crawling: Search Engine robot will crawl everything we do for our website and keep