WHAT IS SEO, HOW DOES IT WORK AND THE IMPORTANCE OF SEO?

What is SEO:

Search engine optimization (SEO) is a strategy, tactics and techniques practised to increase the number of visitors to a website by getting a higher ranking on the search engine results page (SERP)

Types of SEO:

1. On the SEO page

It aims to optimize the web pages of your site to increase the number and quality of traffic to rank on search engines. It involves several activities:

Keyword research, Title tag, Meta Description, and header tags are some of the key functions that play a part in On-Page SEO. It offers 30% of total SEO.

2. Off-page SEO

It indicates the activities you do outside of your site that affect your search engine rankings and contribute 70% to all SEO however, it may change person to person, some may focus more on on-page. Off-Page SEO mainly involves link building.

How does SEO work?

Here we require to learn 2 concepts.

1. Crawling: Search Engine robot will crawl everything we do for our website and keep it in their database.

2. Indexing: After crawling all the way Google looks at 200+ factors and appears on the first page on the basis of who did better and are qualified for their criteria.

Now the things that happen next is interesting, let’s consider the example of Google.

When searching on Google for "what is SEO" Google compares your search series to its database. The website stores a lot of results which can be similar to your search string. But based on the search engine rankings, the most suitable match appears first accompanied by others on the search results page.

The search engine updates its algorithm frequently. You will need to maintain a watch on it to make your website or webpage top in the search result.

The Importance Of SEO:

To develop your online presence in search engines requires search engine optimization Dubai. SEO helps to improve the following:

1. Visibility

2. Branding

3. Business Credibility

4. Generate Business Traffic

5. SEO Gives You Unmatched Insight Into Your Customers

6. Exposure

7. A cost-effective way of marketing

Conclusion:

If you desire to take advantage of SEO UAE, here’s what you require to do.

• Focus on producing value for your readers by meeting their purpose. 

• Reach out to site owners and influencers to get your content in front of more eyeballs.

• Concentrate on the quality of links over quantity.

• Be calm. SEO needs some time to kick in.

Hope this helps!

Are you looking for the best SEO company in Dubai? A good SEO company in Dubai practices organic SEO techniques for the targeted audience and online sales for long term quality results. Always hire an SEO company Dubai that assists you to gain the benefits out of the money you are investing in SEO services. It is always better to do some research online or manually before finalizing any SEO Dubai company for your business.

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